[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.atrm.cz\/nestle-plati-starbucks-715-miliard-dolaru-za-prava-na-prodej-jejich-vyrobku\/#Article","mainEntityOfPage":"https:\/\/www.atrm.cz\/nestle-plati-starbucks-715-miliard-dolaru-za-prava-na-prodej-jejich-vyrobku\/","headline":"Nestl\u00e9 plat\u00ed Starbucks 7,15 miliard dolar\u016f za pr\u00e1va na prodej jejich v\u00fdrobk\u016f","name":"Nestl\u00e9 plat\u00ed Starbucks 7,15 miliard dolar\u016f za pr\u00e1va na prodej jejich v\u00fdrobk\u016f","description":"Smlouva o prodej\u00edch ve v\u00fd\u0161i 2 miliard dolar\u016f posiluje postaven\u00ed Nestl\u00e9 coby nejv\u011bt\u0161\u00edho sv\u011btov\u00e9ho v\u00fdrobce…","datePublished":"2025-03-02","dateModified":"2023-04-29","author":{"@type":"Person","@id":"https:\/\/www.atrm.cz\/author\/#Person","name":"","url":"https:\/\/www.atrm.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/9cac53ffad5d6e0659d72eaf216400c165f8fbf396c79017c66698a8aa5be23d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9cac53ffad5d6e0659d72eaf216400c165f8fbf396c79017c66698a8aa5be23d?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"atrm.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.atrm.cz\/wp-content\/uploads\/img_a314715_w2210_t1525726293.jpg","url":"https:\/\/www.atrm.cz\/wp-content\/uploads\/img_a314715_w2210_t1525726293.jpg","height":0,"width":0},"url":"https:\/\/www.atrm.cz\/nestle-plati-starbucks-715-miliard-dolaru-za-prava-na-prodej-jejich-vyrobku\/","wordCount":410,"articleBody":"Smlouva o prodej\u00edch ve v\u00fd\u0161i 2 miliard dolar\u016f posiluje postaven\u00ed Nestl\u00e9 coby nejv\u011bt\u0161\u00edho sv\u011btov\u00e9ho v\u00fdrobce k\u00e1vy se zna\u010dkami, jako Nescaf\u00e9 a Nespresso. Starbucks, nejv\u011bt\u0161\u00ed \u0159et\u011bzec kav\u00e1ren na sv\u011bt\u011b, s\u00eddl\u00edc\u00ed v Seattlu, uvedl, \u017ee pou\u017eije v\u00fdt\u011b\u017eek k navr\u00e1cen\u00ed pen\u011bz akcion\u00e1\u0159\u016fm t\u00edm, \u017ee urychl\u00ed program zp\u011btn\u00e9ho odkupu akci\u00ed. Transakce se nevztahuje na \u017e\u00e1dn\u00e9 kav\u00e1rny Starbucks a bude zahrnovat prodej balen\u00e9 k\u00e1vy, n\u00e1poj\u016f a k\u00e1vov\u00fdch kapsl\u00ed Nespresso.N\u00e1zev Nestl\u00e9 se v produktech Starbucks objevovat nebude. „Nechceme, aby spot\u0159ebitel vn\u00edmal, \u017ee Starbucks je nyn\u00ed sou\u010d\u00e1st\u00ed v\u011bt\u0161\u00ed rodiny,“ uvedl zdroj z Nestl\u00e9. „Tato glob\u00e1ln\u00ed k\u00e1vov\u00e1 aliance p\u0159inese zku\u0161enosti se Starbucks do milion\u016f dal\u0161\u00edch dom\u00e1cnost\u00ed po cel\u00e9m sv\u011bt\u011b, a to d\u00edky dosahu a pov\u011bsti Nestl\u00e9,“ uvedl gener\u00e1ln\u00ed \u0159editel spole\u010dnosti Starbucks, Kevin Johnson. Nestl\u00e9 a Starbucks spojuj\u00ed s\u00edly ve vysoce rozt\u0159\u00ed\u0161t\u011bn\u00e9 kategorii spot\u0159ebitelsk\u00fdch n\u00e1poj\u016f, kter\u00e9 se v posledn\u00ed dob\u011b t\u00fdkala \u0159ada obchodn\u00edch vyjedn\u00e1v\u00e1n\u00ed. JAB Holding, soukrom\u00e1 investi\u010dn\u00ed firma evropsk\u00e9 miliard\u00e1\u0159sk\u00e9 rodiny Reimann, podn\u00edtila konsolida\u010dn\u00ed vlnu \u0159adou dohod, t\u00fdkaj\u00edc\u00edch se Douwe Egberts, Peet’s Coffee a Keurig Green Mountain, \u010d\u00edm\u017e se narovnala propast mezi nimi a Nestl\u00e9.K\u00e1va je obl\u00edben\u00e1 u mlad\u0161\u00edch z\u00e1kazn\u00edk\u016f, kte\u0159\u00ed vyrostli se Starbucks. Ochota zaplatit za exotick\u00e9 boby a speci\u00e1ln\u00ed n\u00e1poje znamen\u00e1, \u017ee spole\u010dnosti mohou vytv\u00e1\u0159et siln\u011bj\u0161\u00ed ziskov\u00e9 mar\u017ee ne\u017e u b\u011b\u017en\u00fdch balen\u00fdch potravin. Zdroj z Nestl\u00e9 uvedl, \u017ee spole\u010dnost bude d\u00e1le platit Starbucks tr\u017en\u00ed poplatky po zaplacen\u00ed prvn\u00edho z nich. Jako sou\u010d\u00e1st dohody nekupuje \u017e\u00e1dn\u00e1 pr\u016fmyslov\u00e1 aktiva, ale m\u016f\u017ee p\u0159ej\u00edt k v\u00fdrob\u011b na trz\u00edch, kde Starbucks nep\u016fsob\u00ed. „Spole\u010dnost Nestl\u00e9 je v celosv\u011btov\u00e9m m\u011b\u0159\u00edtku nejv\u011bt\u0161\u00edm podnikem vyr\u00e1b\u011bj\u00edc\u00edm tepl\u00e9 n\u00e1poje, s prodeji vy\u0161\u0161\u00edmi ne\u017e v p\u0159\u00edpad\u011b dal\u0161\u00edch p\u011bti nejv\u011bt\u0161\u00edch firem stejn\u00e9ho zam\u011b\u0159en\u00ed,“ \u0159ekl v p\u00e1tek Matthew Barry, analytik Euromonitoru. Nicm\u00e9n\u011b vedouc\u00ed pozice spole\u010dnosti Nestl\u00e9 nen\u00ed tak neot\u0159esiteln\u00e1 jako kdysi. Je t\u0159eba po\u010d\u00edtat i s dal\u0161\u00edmi velk\u00fdmi hr\u00e1\u010di, v\u010detn\u011b italsk\u00e9 Lavazzy, kter\u00e1 je sv\u011btov\u00fdm \u010d\u00edslem 3.                                                                                                                                                                                                                                                                                                                                                                                        3.7\/5 - (7 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Nestl\u00e9 plat\u00ed Starbucks 7,15 miliard dolar\u016f za pr\u00e1va na prodej jejich v\u00fdrobk\u016f","item":"https:\/\/www.atrm.cz\/nestle-plati-starbucks-715-miliard-dolaru-za-prava-na-prodej-jejich-vyrobku\/#breadcrumbitem"}]}]